01 / INTERNATIONAL BUSINESS DEVELOPMENT

International business development

Find the right markets, build the right relationships and turn commercial potential into business.

01

Commercial strategy

Commercial intelligence, market and competitor research, pricing strategies and channel-specific pricing. We align stakeholder roles, channel economics and commercial objectives.

02

Sales channels & partnerships

We establish and manage retail, wholesale, distribution, resale and online channels. Partner selection, dealer management and customer segmentation give every relationship a clear role.

03

Project & specification sales

We understand the relationships between end users, consultants, contractors, subcontractors, suppliers and manufacturers. We engage architecture and engineering teams early, address technical and customization needs, and organize Lunch & Learn sessions.

04

International marketing

Trade fair selection, preparation and participation; industry events, memberships, sponsorships, networking and lobbying. We also coordinate advertising, digital platforms, direct marketing and customer events.

05

New business opportunities

We match products and production capabilities with needs in new sectors. Product integration, contract manufacturing and OEM partnerships create new applications and commercial relationships.

06

CRM implementation & management

CRM setup, process design and daily management. Contacts, customer relationships, sales opportunities and follow-up activities come together in a structured, measurable workflow.

PROJECT & SPECIFICATION SALES

Know the players. Connect the possibilities.

Project sales depend on understanding who specifies, who decides and who delivers. We work across those relationships.

Relationships, decisions and commercial flow.

UNDERSTAND THE NEED01 / 06

End user

We begin with the intended use, expectations and commercial priorities behind the project.

A clear need → a relevant solution

ENGAGE EARLY02 / 06

Consultant

We work with architecture and engineering teams on technical requirements, product suitability and customization needs.

Technical dialogue → specification fit

STRUCTURE THE COMMERCIAL APPROACH03 / 06

Main contractor

We understand procurement structures and decision-making relationships, shaping proposals and pricing around them.

Project structure → commercial coordination

CONNECT WITH THE APPLICATION04 / 06

Subcontractor

We connect application needs, product selection and supply requirements with the commercial process.

Application needs → the right product

ALIGN THE SALES CHANNEL05 / 06

Dealer / supplier

We select the right partner and structure the channel with pricing and sales coordination appropriate to its project role.

The right partner → an aligned channel

MAKE THE SOLUTION POSSIBLE06 / 06

Manufacturer

We match technical capabilities, product adaptations and documentation with the needs of the project.

Manufacturing capability → project solution

INTERNATIONAL SALES

A connection is only the beginning.

Every connection is a starting point. We manage what comes next.

Lead generation

We build relevant connections through market research, trade fairs, customer events and existing relationships.

Lead validation

We assess the need, the stakeholders and the commercial potential, focusing attention on the right connections.

Sales opportunity

We turn a qualified need into a visible sales opportunity with a clear next step and a structured follow-up.

Opportunity management

We coordinate technical needs, proposals, pricing and commercial discussions, keeping opportunities in view.

Order conversion

We translate commercial agreement into an order, aligning its scope and operational requirements with the relevant parties.

Order management

We follow the process from initial coordination and material planning through production, quality control and packaging.

Logistics operations

We connect shipment preparation, documentation and logistics coordination with the delivery process.

CRM THROUGHOUT

CRM connects customer information, activities and opportunities throughout the sales process.